Mental Fitness

Mental Fitness sticky note image

Our commitment

What is Mental Fitness?

Mental Fitness is the practice of training your mind the way you train your body. It's showing up for yourself daily by building presence under pressure, finding resilience in routine, and gaining clarity when life gets messy.

True progress happens when body and mind work together. That’s why we design products and programs that remove friction, helping you move, recover, and connect, so you can keep going. Forever Forward.

12 Pursuits by Rhone

This framework is our how. For years, 12 Pursuits has been an anchor for our founders, team, and families. Now, we're sharing it with you.

It's a year-long commitment to progress, presence, and performance. One focus at a time. Each month belongs to a specific Pursuit, like Movement, Gratitude, Perspective, Play, and more. Some focuses are modest, others are epic. The goal is simple: build practical habits that compound for whole-person progress.

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12P Mental Fitness SBS

Progress starts here

Where movement, mindfulness, and community come into alignment.

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OUR SERIES

Progress starts here

06.11.25 - LPGA Mental Fitness - Content Card

LPGA

With LPGA athletes Lilia Vu and Lauren Hartlage, we’re creating space for women in sport to speak, lead, and grow—mentally and emotionally.

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06.11.25 - Game behind the game - Mental Fitness - Content Card

Game Behind the Game

This 3-part series follows sports psychologist Julie Amato and LPGA players as they train not just for tournaments, but for life. A raw look at how mental resilience powers it all.

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06.11.25 - FFS - Mental Fitness - Content Card

Forever Forward Stories: Episode 5

Growth doesn't come easy, but it's always worth it. This story celebrates the process of progress.

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Our philanthropy

Real change moves as a team. Through ongoing partnerships, we’re investing in people, programs, and platforms that help build stronger minds.